Cultural and current events and their impact on fashion

Cultural and current events and their impact on fashion

Info Unicolors

What is fashion? What is the real meaning of fashion?

Is it just the clothes we wear? Is fashion different from style? Does fashion reflect culture? Is fashion a form of art? 

For most people, fashion is perceived as an industry. The creative outcome of fashion houses, brands, and designers. It has a massive reach and the ability to cause changes in the economic world. The best example of fashion in Italy, it boasts some of the top names of fashion houses. Fashion is very important to the country economically and socially that the industry is supported quite profoundly by the government.

But the other meaning of the word fashion is something that is ‘in at the moment, ’something in style’ – a trend. Current fashion at any moment speaks to a wilder cultural trend, current events, society, arts, and politics. The clothes we don represent who we are on the outside and also on the inside. The visual cues provide self-affirmation and a boost of confidence to the wearer but also provide others with an idea of how to approach and identify people belonging from different cultures and parts of the world.


How do culture and current events influence the fashion world?

Clothes have a past, a history that goes hand in hand with the history of the human race itself. When we wake up in the morning, put on our jeans, wear a coat, wrap a thick scarf around us when it’s cold, or slip into a beautiful dress for a night out, we inhabit our culture and current taste, creating a visual image of who we are.  Fashion is a form of self-expression, a non-verbal way of getting the message across of who we are and where we come from. 

So the answer is yes, cultural changes influence the fashion created by people on a specific location or event. Let’s take an example of the world, when we look around, there are a variety of cultures with millions of people following different trends. 

And it goes without saying; both of them are not the same. And no culture is stationary – just like fashion. It is dynamic, constantly evolving, and changing with time passing by.

In today’s world, no place is too far away from another. Through the wide reach of social media and digital marketing, the reach of brands and designers is now more widespread than ever. This has enabled them to draw inspiration from all parts of the world and fuse them into fashion. Culture also influences designers for design and fabric selection. For example, they can make use of home-grown or sustainable materials available in a particular place. This helps in creating a strong local identity. 

On the other hand, people are enjoying the art of fashion by imitating celebrities who may or may not have the same cultural power as they have. But most people prefer to follow the cultural and current trends of their locale. How they dress up and how they put together their fashion pieces is influenced by their cultural and current events. 


People from around the world show off their culture proudly and dress according to their current events. They look for opportunities to showcase the radiant vibrancy of their roots:

A blush-toned Japanese kimono


Morocco’s charming kaftan dress


Ghana’s vibrant Kente dress


Stunning Jamaican quadrille

Main image source.

29 Mar