Unicolors Inc. wins over H&M in fabric copyright case

  Fabric design is a cornerstone of fashion. The quality of fabric prints alone often determine the appeal of garments. Therefore, designing and manufacturing fabric became a crucial art form of its own. Since designs take substantial effort to perfect, copyrights are used to protect companies against the misuse of their products. In recent years, with the rise of fast-fashion brands and short video formats on social media, trends are rapidly evolving. Feeling pressured to con...

Y2k fashion now and then

Do you ever think of going back in time? With fashion, you can do that.  Fashion from the style of the millennium is back for round two whether it's Bella Hadid in double denim Justin Bieber in chunky shoes or Kim in velours suits, there is ample nostalgic influence present nowadays. The distinctive y2k style is a blend of pop culture and tech advancements.  What is y2k fashion? The y2k look is distinct and inspired by the early 2000s when the internet gained popularity, during the fame of do...

Cultural and current events and their impact on fashion

What is fashion? What is the real meaning of fashion? Is it just the clothes we wear? Is fashion different from style? Does fashion reflect culture? Is fashion a form of art?  For most people, fashion is perceived as an industry. The creative outcome of fashion houses, brands, and designers. It has a massive reach and the ability to cause changes in the economic world. The best example of fashion in Italy, it boasts some of the top names of fashion houses. Fashion is very important to the cou...

Western-style and print trends

Western-style has made its come back and is trending everywhere, from runways to stores and all over the feeds of Instagram influencers. And now everything from cowboy boots, gingham print, fringe, cow print, mid-calf boots are hot on this season’s style list. This trend is bold and statement-making, but it is also elegant and refined. Let’s have a look at some of our favorite western-style and print trends Gingham print Source Tell me a more classic western print, I’ll wait. You can’t do w...

How will fabric prints be used in the metaverse?

The successor of the internet age, the next level of how we use technology- metaverse! The metaverse can extend to social media, improved reality, video games, virtual games, non-fungible tokens, and digital fashion. This means that brands began to experiment is metaverse philosophy even before the term became known to all. As fashion becomes deeply rooted in the world of the metaverse and its main customer base Gen Z spends a great amount of time playing games, socializing, and shopping. Fas...

How is NFT changing fashion design?

Despite the internet still being a means for communication with anyone in the world, searching for information, and interacting on social media platforms, the internet is constantly evolving and augmenting digital interactions with people all around the world. All this was made possible using an amalgamation of various elements of technology, including augmented reality and virtual reality where people live inside a digital world where users are part of the act.Thanks to the internet and grow...

How to predict fashion print trends?

Fashion is always changing, one trend comes while another one leaves. Fashion designers, fashion weeks, and celebrities set the style for different seasons and the fashion capitals of the world Milan, Paris, London, and New York come up with new trends that have a huge influence all around the world. Later on blogs, magazine editorials endorse these new trends to the masses and retailers. What is trend prediction and how can you predict trends? Trend prediction is the act of foretelling fashi...