Unicolors Inc. wins over H&M in fabric copyright case

Unicolors Inc. wins over H&M in fabric copyright case

Info Unicolors

H&M’s Garment Unicolors’ Pattern

Fabric design has always been a crucial part of fashion. Fabric prints can make or break the garment. Therefore, designing and manufacturing fabric became an art form of its own. Since designs take time to perfect, copyrights are used to protect companies against the misuse of their products.

In recent years, with the rise of fast-fashion brands and short video formats on social media, trends are changing rapidly. To be able to constantly provide new pieces to their customers, fast-fashion companies frequently find themselves in the hot water as they copy other brands. In turn, smaller brands and artists are often left discouraged, with their designs stolen.

When Unicolors, a company based in Los Angeles California, won its case against H&M, it marked the victory for copyright use in the world of fashion. Unicolors is a company that pushes the boundaries of traditional and introduces new and innovative ways to design fabric prints. With over two hundred thousand copyrighted prints, Unicolors offers a wide range of options to their clients.

After the fast-fashion giant H&M copied one of the fabric designs from Unicolors and used it for a jacket and a skirt, Unicolors decided to sue. This initiated the battle between the two companies. The jury found that the H&M infringed the copyright, and Unicolors won the case. However, it was later found that the copyright form that Unicolors submitted had mistakes. This situation made the initial victory of Unicolors uncertain. Losing because of a technicality became a possibility for Unicolors. Nonetheless, Unicolors ultimately won the case as the law states that if the applicant didn't know the application is wrong when applied registration with inaccurate information is valid.

This marks a big win not just for the Unicolors, but rather for all the artists and small companies who use copyrights to protect themselves. As copyright forms are often filled by people who aren't especially informed about the law, mistakes are bound to happen. Therefore, if copyright registrations were discredited because of small accidental errors during the application process, it could hurt a lot of people. Especially artists and small brands, who don't have a full legal team. Furthermore, if these small errors were enough for a copyright to be invalid, it could cause a lot of litigations aiming to get something out of these insignificant technical errors.

09 Apr